Growth is personal in a digital world

While consumer products (CP) companies have traditionally relied on a combination of strong brands, retail relationships, and investment in developing economies to power their financial performance, that formula no longer results in the reliable growth it once did. In fact, disruption cycles in this sector have caused earnings growth at CP companies over the past 10 years to slow to 1.7% per year, compared with 3.4% for the global economy.

cruster ms 63 1920x1920

This report reveals:

  • What top performing companies are doing to cause disruption or mitigate its impact
  • The factors affecting companies in the lowest segment
  • Whether these forces disrupt all companies equally
  • What anomalies tell us about the industry

This report reveals:

  • What top performing companies are doing to cause disruption or mitigate its impact
  • The factors affecting companies in the lowest segment
  • Whether these forces disrupt all companies equally
  • What anomalies tell us about the industry

The impact of disruption on consumer products companies

CP companies are looking for ways to reignite growth. The AlixPartners consumer products industry report analyzes the key factors impacting the sector, and uncovers the implications for leaders, including:

  • Proactively and clearly identify the values their companies and their products will represent to the end consumer.
  • Evaluate and optimize their product portfolios to support the identified values.
  • Acquire smaller, consumer-engaged brands—which remains a smart strategy for larger companies—but over-integration of such brands may cause companies to lose their authenticity and their edge.
  • Reduce operational complexity and realign structures to allow faster market responses and support strategies.
  • Turbocharge innovation processes to adapt to new market requirements.
  • Accelerate digital transformation in order to position themselves for growth in e-commerce and digital marketing.

AlixPartners Disruption Insights identifies strategic priorities and tactics that successful businesses are employing to survive—and thrive—in the midst of ongoing disruption cycles. Complete the form to download the consumer products industry analysis.