Signs point to an enthusiastic consumer in China ahead of Singles Day, the shopping event that continues to be one of the main barometers for the world to understand the trajectory of consumer behavior in the country.
While overall economic trends remain uneven in the country, a large shopping event like Singles Day is a massive opportunity for retailers to capitalize on consumer purchase intent. The pandemic has permanently changed behavior around the globe – with consumers now more deliberate in what and how they buy and expressing increasing concern about the environment. But as brands and retailers begin to start Singles Day promotions earlier and earlier, the window of opportunity is open.
The AlixPartners China Singles Day Survey identifies the key trends expected from this year’s shopping holiday. Continue reading to learn more about this year’s survey results.