State of the consumer products industry: emerging turbulence stirs up uncertainty

4. Januar 2017
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There’s no doubt that the global consumer products industry faces an uncertain future. The uncertainty will only intensify as powerful forces—including mergers, acquisitions, and divestures—continue to reshape the industry.

At a glance

  • Companies face weak demand and increasingly fickle consumers.
  • Revenues peaked back in 2013 and have since stagnated.
  • Digital transformation and a power shift to consumers are challenging the traditional business model.
  • Companies need to drive efficient growth to win in this environment.
  • They must reconfigure their business models from marketing to distribution to supply chain efficiencies.

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